Let's DIY reality

Throw a party, test-drive a new holiday, disrupt the norms of masculinity… the world can be whatever we make it, why not make it more fun? Welcome to Serious Fun Culture Innovation Lab!

The project of being a person, together

What if we approach culture with the same DIY energy we bring to outdated kitchens and ugly bathrooms?

Think of Serious Fun like a Home Depot for building a new cultural paradigm. New tools — new technology — for making a world of connection, belonging, creativity, and fun. Let's DIY reality!

Hi, I'm Adam

A professional dreamer. I picked up art and sociology at Harvard. I picked up writing and strategy on Madison Ave. I picked up my wife in a ballet class, despite her first impression that I am a cartoon. Which has some merit. Eventually we left NYC for her hometown – Skellefteå in the far north of Sweden, where I now work as a Fun Coordinator at a lovely and open-minded studio called Try New Things, developing office mythology and joyful participatory creative experiences (sort of workshops but hopefully without that classic workshop stank). My aim is to have more fun and help everyone else have more fun, too.

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Adam Kline